Great prices on hooks from every major manufacturer, including Mustad, Gamakatsu, Eagle Claw, Owner, VMC, and more.

Everything you need to finish out your lures, including split rings, snaps, swivels, beads, screws, clevises, wire, wire forms, and rattles.

From worms to craws to creatures, we offer some of the finest brands in soft baits, including Bass Assassin, Lunker City, Gene Larew, Gary Yamamoto, Bobby Garland, and many more.

Our generic soft baits provide stellar performance at great value. Buy in bulk and save!

The best way to add color and scent to your lures.

Crankbaits, swimbaits, inline spinners, and topwater baits from some of the best brands in fishing, including SPRO, Strike Pro, Wahoo, Worden's, Yellow Magic, and Snag Proof.

Cloudy or sunny, early morning or in the dark of night, the right spinner bait or buzz bait will just about guarantee fish in the boat.

Whether you're fishing for bass, crappie, or just about any other species, jigs can’t be beat.

The best way to add color and scent to your lures.

One of the most common and versatile fly- and jig-tying materials available. Available in a remarkable range of colors and textures.

Natural and synthetic dubbing assortments, so you’re certain to find exactly the right style and color to make the perfect fly.

Cone heads, propeller blades, and loads of different eyes, including cyclops eyes, doll eyes, lead eyes, plastic eyes, and dumbbell eyes.

Neck hackles, streamer necks, saddle hackle, schlappen, and more. We also carry a wide assortment of duck, goose, pheasant, and turkey feathers.

The broadest assortment of flashabou, fiber hair, tinsel, flash, and grizzly hair.

Deer, elk,and other natural and synthetic animal furs.

Fly hooks from Lightning Strike, Tiemco, Wapsi, and Mustad. Find just the right hook at the right price.

Soft bodies, foam, hooks, and other components. Just what you need to build perfect poppers and bugs.

Over two dozen different styles of thread, tinsel, wire, and floss.

Fly and jig tying tools, organizers, glues, and fly tying kits.

Fly and jig tying vises from Griffin, Terra, HMH,and Thompson .

Over twenty spinner bait, buzz bait, and spinner jig molds from Do-IT, the premier manufacturer of lead molds for fishing lures.

Painted and unpainted spinner bait and buzz bait heads.

Blades for spinner baits, buzz baits, and inline baits, including willow blades, Colorado blades, Indiana blades, Shakee blades, spoon blanks, and propellers.

Silicone skirts, skirt layers, rattles, collars, skirt making kits, and skirt making tools.

Weed guards, swivels, split rings, snaps, and more. All the components you'll need to finish out your jigs, spinner baits, and buzz baits.

Start building your own skirts, jigs, and spinner baits with our easy-to-use kits.

Tools for making your own skirts, spinner baits, buzz baits, and jigs. Everything you need, from wire benders to split ring pliers and skirt-making tools.

Round nose pliers, split ring pliers, wire cutters, gate cutters, wire formers, skirt-making tools, leader-building tools, and gate cutters.

Do-IT wire forms, wire shafts, brass eyes, coil forms, keeper forms, coil wire, and jig spinners.

Unpainted bodies for diving crankbaits, swim baits, topwater lures, minnows, shad, and more.

Painted and unpainted spinner baits heads, buzz bait heads, jig heads, spoons, and weighted fishing hooks.

3-D and flat adhesive lure eyes, vinyl paint, powder paint, lure tape, lure dip/dye, finishing supplies, and lure painting tools.

Metal and plastic lips for diving lures.

Silicone skirts, skirt layers, rattles, collars, skirt making kits, and skirt making tools.

Our starter kits include everything you need to begin making your own skirts, jigs, or sinkers.

The broadest selection of Do-IT molds, including jig, sinker, and specialty molds, all at the best prices you'll find online.

Jig, sinker, and spinner bait starter kits, with everything you need to start making lures.

Melting pots, ladles, flux, release spray, and other molding gear and accessories.

Inserts for Do-IT molds, including wire forms, coil forms, chains, sinker eyes, weed guards, swivels, and inserts.

Replacement parts for Do-IT molds, including pull pins, sinker blades, core pins, base hold pins, and mold handles.

Do-IT Essentials molds, hard plastic molds, and rubber molds for pouring worms, craws, grubs, creatures, and other soft baits.

Standard glitter, whisker glitter, and scented oil additives for pouring plastic worms.

Liquid color for plastic worms. Mix and match to make the exact color you're looking for.

Accessories for pouring plastic worms.

Learn how to build rods like a pro with our instructional books and DVDs.

Rod wrapping tools, finishing motors, clamps and rod wrapping jigs.

Adhesives, epoxy, brushes, and complete rod finishing kits.

Rod guides and tips from American, Fuji, and Pacific Bay.

Reel seats, EVA handles, cork handles, butt caps, butt plugs, spin rings, and handle kits.

Rod wrapping thread from Rodsmith and Prowrap.

Winding checks and hook keepers from Fuji and Pacific Bay.

Dough bait for catfish and carp from Premo, Hog Wild, Big Bite, and Magic Bait.

Catfish and trotline hooks, including sponge hooks, bait holder hooks, and heavy-duty hooks.

Trotline cord, clips, swivels, brads, and kits.

Fishing lines from McCoy, P-Line, and AFW.

Weighted floats, popping floats, and pencil floats from Eagle Claw and Rat-L-Pop.

Drop shot sinkers, bullet weights, slip sinkers, casting sinkers, split shot, egg sinkers and other lead weights.

Brass sinkers, tickers, and beads from Top Brass.

The best way to add color and scent to your lures.

Pliers, scales, tape measures, hook extractors, stringers, filet knives, rod holders, and more.

Be the best-dressed fisherman with our t-shirts, caps, Sunbandits, and eyeglasses retainers.

Keeps your drinks warm or cold in style with our fishing-themed koozies and mugs.

Decorate your boat, car, or anything else with our fishing-themed decals.